PORTFOLIO
Collaborations with beauty salons and retail brands to deliver marketing campaigns and enhance brand images through digital and print design assets.
HEALTH & BEAUTY
Designing for an olympic team, promoting retailed products, and building people-centric brands that form meaningful connections with their audiences.
SPORTS & FITNESS
Working alongside large brands and independents to create design assets and deliver results-driven marketing campaigns. Hospitality organisations I've partnered with range from pubs to clubs, hotels, restaurants and events organisers.
HOSPITALITY & EVENTS
Marketing outputs encompassing sales-driven campaigns for physical and digital products in the B2C market. Design assets for digital campaigns and email marketing strategies.
RETAIL & E-GOODS
Brand image enhancement projects, design assets and integrated marketing campaigns for small businesses and agencies offering a range of services.
SERVICE & PARTNER
A re-branding project and cover-to-cover designs for a luxury lifestyle magazine. Executing marketing strategies that contributed to organisational growth through enhanced consumer awareness.
MEDIA & PUBLISHING
INDUSTRIES I'VE WORKED WITH
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Introducing The Grazing Shed, a Welsh, independent restaurant in the heart of Cardiff. They're not your average burger joint, but is sure to become your new favourite. Voted the No. 1 Burger Joint in Wales, their motto is simple: Eat Local. Eat Quality. Eat Fast.
I began collaborating with The Grazing Shed in '22, and have since become their sole marketing provider. Together, we've launched some exiting new menu items, celebrated their 10th anniversary and crafted creative campaigns in line with seasonal specials.
We recently produced a campaign for their new venue launch. The results? Enhanced KPIs, consumer awareness and sales. The strategy? A data-driven plan of action, with organic, paid, and influencer content showcasing the venue and new brunch menu to our target audiences.
THE GRAZING SHED
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Cardiff Life is the city's very own luxury lifestyle magazine. The content ranges from what's on in the city, to exclusive interviews and inspirational stories from local people.
After being acquired by its new owners, I was brought on board to carry out a rebranding project for the magazine. Complete with hand-drawn illustrations and sub-branding elements (enter: Cardiff LIVE), my designs helped to elevate the brand image and provide a foundation for new marketing initiatives.
Following this, I was entrusted with the design of the initial editions of the revitalised magazines. Through layering techniques, I produced visually engaging pages that contributed to the success of the refreshed publication.
I also formed templates for key features of the magazine (such as The Big Interview) that showcased the new brand elements and are still used in each edition.
CARDIFF LIFE MAGAZINE
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